Jonny Fry Posted

6 Years Ago |

Blockchain tech being used in the advertising sector

 

In October 1994 the first on-line adverts are thought to have been placed. Now the value of this global advertising is expected to be in excess of $664 billion p.a.by 2026. However, it is estimated that, at the same time, the level of fraud in this sector is between $6.5 billion to $19 billion which, in turn, is a factor undermining those people who buy Digital adverts in the USA.
 

The Association of National Advertisers in America that only 58% of all the advertising spend goes to a publisher, the other 42% going to...

Blockchain tech being used in the advertising sector

 

In October 1994 the first on-line adverts are thought to have been placed. Now the value of this global advertising is expected to be in excess of $664 billion p.a.by 2026. However, it is estimated that, at the same time, the level of fraud in this sector is between $6.5 billion to $19 billion which, in turn, is a factor undermining those people who buy Digital adverts in the USA.
 

The Association of National Advertisers in America that only 58% of all the advertising spend goes to a publisher, the other 42% going to

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Jonny Fry Posted

6 Years Ago |

Could Uber’s driverless cars create regular income for investors?



 

In an interesting article in the FT there was a proposal of how Uber could follow the lead set by the property sector - which established Real Estate Investment Trusts (REITS)  - and create car ‘fleet investment trusts’ (Fleits). While the FT incorrectly stated that the US REIT’s market is valued at $3 trillion (as opposed the $1.7 trillion that E&Y quoted), maybe we will indeed see Uber or car manufacturers seriously consider Fleits, especially if they can be created in a digital format.

 

As Uber struggle to make a profit, the...

Could Uber’s driverless cars create regular income for investors?



 

In an interesting article in the FT there was a proposal of how Uber could follow the lead set by the property sector - which established Real Estate Investment Trusts (REITS)  - and create car ‘fleet investment trusts’ (Fleits). While the FT incorrectly stated that the US REIT’s market is valued at $3 trillion (as opposed the $1.7 trillion that E&Y quoted), maybe we will indeed see Uber or car manufacturers seriously consider Fleits, especially if they can be created in a digital format.

 

As Uber struggle to make a profit, the

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Jonny Fry Posted

6 Years Ago |

Colgate ‘going vegan’ - will the ‘ring of confidence’ issue a token’?
Colgate Palmolive claims that there are over 20 billion tubes of toothpaste made every year, historically from plastic that could not be recycled. Colgate, established in 1806 and which first started selling toothpaste in a collapsible tube in 1896, is one of the biggest sellers of toothpaste in the world. Last year it reported to the Ellen MacArthur Foundation that it had used 287,008 metric tons of plastic last year and very little was recycled (according to some studies, 90.5% of plastic is NOT recycled!) Colgate has now invested...

Colgate ‘going vegan’ - will the ‘ring of confidence’ issue a token’?
Colgate Palmolive claims that there are over 20 billion tubes of toothpaste made every year, historically from plastic that could not be recycled. Colgate, established in 1806 and which first started selling toothpaste in a collapsible tube in 1896, is one of the biggest sellers of toothpaste in the world. Last year it reported to the Ellen MacArthur Foundation that it had used 287,008 metric tons of plastic last year and very little was recycled (according to some studies, 90.5% of plastic is NOT recycled!) Colgate has now invested

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