6 Years Ago

In Digital Bytes in May 2019, there was an article about how various Premier League football clubs are introducing tokens as a way to engage with fans.

This idea is now being considered by Club Atlético Peñarol, in Uruguay, that could be used by fans to pay for tickets, as a type of loyalty scheme, as well as getting access to discounted club merchandise.

Also, in South America, two Brazilian football teams, Atlético-PR and Corinthians, have reportedly signed partnerships with Hong Kong-based crypto start-up Inoovi, which recently launched its “IVI” token, specifically for football clubs. Inoovi is looking at offering fans access to Virtual Reality and 360º streaming technology, so allowing fans an experience as if they were actually attending the match.

Meanwhile, in the USA, The Miami Dolphins football team...


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Cryptocurrency
Digital Assets
Sports
The USA tech giant Oracle is working with the World Bee Project to develop a Blockchain-powered platform that will offer assurance on the sustainability of honey production.

This will also offer comfort to buyers that the honey is from sustainable sources as it will provide full transparency of the honey-supply chains. This is welcomed by those involved in buying and selling honey due to the recent concerns over fake honey in Australia, as it has been found that some honey has had sugar syrup from cane or corn added.

Fake honey has proved to be a real challenge in Australia, but an Israeli firm, called Security Matters, has developed a solution using both Blockchain technology and an innovative process that can track honey at the molecular level. Security...


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Blockchain
Cryptocurrency
Ultrain is a new type of public Blockchain that has been developed in China, demonstrating that China continues to be a world leader in this technology.

The company has an impressive team with Rui Guo, the CEO, being a former technical director at Alibaba Security and also an employee of IBM. Other team members come also from Alibaba, like the co-founder, Ning Li, who was technical director of the Alipay Blockchain team, and Yufeng Shen from AliOS and Google.

Ultrain Blockchain has been designed to be able to handle high volumes of data created by Internet of Things (IoT), while also utilising automated decision-making and employing Smart Contracts via Artificial Intelligence (AI). It claims that it will be able to handle 200,000 Transactions Per Second (TPS),...


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Blockchain
Data Warehousing
The way Cryptocurrencies are treated by different governments varies depending on which jurisdiction you look at.

Facebook’s Libra Digital Currency would appear to have polarised those who are more receptive than others. In India and China, Libra has not had a positive reception, with both governments potentially banning Facebook’s Crypto from being used by their citizens.

There has been mixed news from the USA, with Trump tweeting “I am not a fan of Bitcoin and other Cryptocurrencies, which are not money, and whose value is highly volatile and based on thin air. Unregulated Crypto Assets can facilitate unlawful behaviour, including drug trade and other illegal activity....” Although also in the USA, the Federal Reserve Chairman, Jerome Powell,...


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Cryptocurrency
Regulators
FundAdminChain (FAC) is looking to massively reduce the cost of administration in the asset management sector, thus making funds better value for their customers, which ought to improve fund performance at the same time.

FAC is using the open-source Blockchain platform, R3’s Corda, with which FAC would appear to have very close links. The new CEO of FAC, Brian McNulty, was a former managing director at R3. One of the advisors for FAC is the founder of R3, David Rutter, formerly CEO of the electronic broking division of ICAP- the world’s biggest inter-dealer broker. 

FAC, which will be based in London, claims the asset management industry is over $100 trillion. It is building a Blockchain-powered platform giving access to IFAs/distributors, transfer agents, custodians, and other intermediaries, who buy and sell units in a fund, to...


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Asset Management
Blockchain
Investment Funds
How Blockchain technology is being used in the energy sector.

Repsol, the Spanish energy company, has recently invested in FinBoot, which is a business with offices in London and Barcelona. FinBoot has been developing a Blockchain-powered platform to improve the efficiency of tracking the multitude of samples that energy companies need to continuously create. Repsol typically has over 60,000 samples it has to create, as refining and transporting petrochemicals requires products to be sampled and checked in order to meet Repsol’s clients’ requirements.“Currently, there is a lot of rework involved in these types of processes where we handle a large number of samples...

Macdonald’s, Virgin Media and Nestle turn to Blockchain to improve trust and transparency in digital advertising

In the 11thMay 2019 Digital Bytes edition, we looked at how Blockchain technology was being used by Pepsi to help make money being spent on digital advertisingto be more efficient. Pepsi had found that it was paying for “click” advertising, where up to 48% of the “click-throughs” were wasteful. Earlier this year Lucidity, which been working with the International Advertising Board Tech Lab's Blockchain Pilot programto help improve the efficiency and cut down on the waste in digital advertising, claimed:

      Only two out of...