6 Years Ago

Jonny Fry

6 Years Ago |
Blockchain tech being used in the advertising sector

 

In October 1994 the first on-line adverts are thought to have been placed. Now the value of this global advertising is expected to be in excess of $664 billion p.a.by 2026. However, it is estimated that, at the same time, the level of fraud in this sector is between $6.5 billion to $19 billion which, in turn, is a factor undermining those people who buy Digital adverts in the USA.
 

The Association of National Advertisers in America that only 58% of all the advertising spend goes to a publisher, the other 42% going to...

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Jonny Fry

6 Years Ago |
Could Uber’s driverless cars create regular income for investors?



 

In an interesting article in the FT there was a proposal of how Uber could follow the lead set by the property sector - which established Real Estate Investment Trusts (REITS)  - and create car ‘fleet investment trusts’ (Fleits). While the FT incorrectly stated that the US REIT’s market is valued at $3 trillion (as opposed the $1.7 trillion that E&Y quoted), maybe we will indeed see Uber or car manufacturers seriously consider Fleits, especially if they can be created in a digital format.

 

As Uber struggle to make a profit, the...

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