4 Years Ago

Cryptocurrencies being used to engage with fans and clients

Digital assets in the form of tokens or stable coins are being seen as a way to retain customer loyalty, with examples being that several football clubs and potentially a French supermarket are using them. In competitive environments, too, organisations are always looking for ways to retain customer loyalty and increase engagement as it is 6-7 times cheaper to sell to an existing customer compared to attracting a new one.

 

The success rate of selling to an existing client as opposed to a new customer

 

 
(see attached image)
 

Source: Marketing Metrics

 

Casino, the French supermarket, which...

How Blockchain is disrupting financial markets

Blockchain technology and the digital assets it can create were once shunned and treated with suspicion but, then again, people are often reluctant to accept change. However, now we see highly respected multinational corporations and even governments beginning to figure out and start using blockchains (and digital assets) as they realise the transformational opportunities this technology offers. Greg Medcraft, who was the chairman of the Australian Securities and Investments Commission and has been in Paris at the Organisation for Economic Co-operation and Development (OECD) for three years, is very candid about the outlook for banks...

Bitcoin mining requires considerable computer power, and therefore electricity, so naturally the major Bitcoin miners have located parts of the world where the price of electricity is the lowest.

The electricity cost to mine a Bitcoin



Source: Changelly.com
There is a widely held perception that Bitcoin mining has to be detrimental to the world’s environment because it uses more power than individual countries, although many do not realise that the tech sector alone accounts for 2-3 percent of all global carbon emissions according to the UN. Interestingly, while there have been concerns about the amount of electricity that cryptocurrencies such as Bitcoin use, we are now increasingly seeing alternative headlines such as: “Why Energy Concerns Around Blockchain May Be a Misconception”.

 
The electricity Bitcoin mining uses compared to other countries



Source: U.S. Energy...


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There appears to be a scramble for staff in the Blockchain sector on Linkedin. Currently, the professional network platform has over 1,700 vacancies - click here and see for yourself.  On cryptojobslist.com over 3,100 vacancies are being advertised. Meanwhile, on an Indian website, Naukri.com, over 48,800 jobs are on its advertisement page.

It seems that many traditional firms are also searching for staff. The US’s largest bank, JP Morgan (with assets of $3.2 trillion), is looking to hire staff in its Blockchain subsidiary, Onyx, which was launched back in October 2020. According to posts on LinkedIn, JP Morgan is looking for people in its auditing, marketing and engineering departments. It was not even a year ago that JP Morgan sold off its Blockchain busines, Quorum, to ConsenSys. This was followed, in April 2021, with JP Morgan along with Mastercard, UBS and other investors being part of a $65million fund raiser for Consensys. Visa...


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